HO CHI MINH CITY — When Nguyen Phuoc Loc archetypal started dabbling successful Chicano civilization 8 years ago, it was simply due to the fact that helium liked the mode that the escaped covering offset his ample head.
Today, helium considers himself Chicano done and through. The 30-year-old Vietnamese barber has ne'er been to the United States. Yet helium has filled his beingness and enactment with tributes to Mexican American individuality and culture.
The backmost of the barbershop helium manages features a mural of the Virgen de Guadalupe, a cactus works and a Mexican flag. Sneakers bent by their laces from barbed wire, dangling supra 2 motorbikes.

Vietnamese barber Nguyen Phuoc Loc’s caput is covered with tattoos. The near broadside is inked with the Spanish connection for household — familia.
Even his shaved caput is covered successful the Gothic achromatic letters agelong fashionable successful Chicano civilization that spell out: Family, Loyalty, L.A. The ink connected his crown — a ample fig 6 — signifies his presumption arsenic the sixth subordinate of a tiny but progressively disposable community: a section set of barbers and tattoo artists who telephone themselves Viet Chicanos.
“In the beginning, I was conscionable copying the older guys, their benignant and all,” said Loc, 30. “But implicit time, I started to consciousness that it truly acceptable who I am. It happened gradually, similar it seeped into me.”
Fashion aside, the civilization has fixed Loc a consciousness of belonging, and information to enactment harder astatine his craft. He began watching movies steeped successful Chicano culture, specified arsenic “American Me” and “Blood In Blood Out,” portion utilizing his constricted English and translation apps to work astir the question online. He besides started learning Spanish connected Duolingo, but said that the connection has been much hard to prime up.
“If idiosyncratic comes successful from L.A., I’ll inquire them everything I tin astir Chicano culture,” helium said. “It’s similar they’re tuned successful to the nonstop frequence I’ve been on.”
Once a derogatory sanction for Mexican Americans, the word “Chicano” was reclaimed arsenic a governmental individuality during the 1960s, calved retired of their combat for civilian rights successful the American Southwest.
Since then, symbols of Chicano identity, specified arsenic oversized streetwear, elaborate tattoos and lowrider cars, person permeated mainstream culture. Subcultures influenced by Chicano imagery person cropped up successful different parts of Asia, specified arsenic Thailand, the Philippines and astir notably Japan, wherever a section emotion of lowriders emerged arsenic aboriginal arsenic the 1990s.
Armando Rendon, right, a subordinate of the National Mexican-American Anti-Defamation Committee, holds a illustration illustrating a cardinal ailment — that Mexican Americans were dying successful Vietnam “at a higher rate, highly disproportionate to their numbers successful the full colonisation of the United States” — astatine a quality league successful Washington, D.C., successful August 1970.
(Bettmann Archive)
Within blimpish Asian cultures, the adventurous covering and accessories of Chicano civilization are a ample portion of the appeal, said Ignacio Lopez Calvo, a prof astatine UC Merced who has studied the dispersed of lowrider civilization successful Japan.
“It’s a mode of defying accepted societal norms,” helium said. “They spot Chicano culture, this rebelliousness, resilience, independence, and it’s a mode to explicit themselves, find an individuality and make community.”
Berta Delgado Melgosa, a Spanish writer who has studied Chicano lit written by veterans of the Vietnam War, says Chicano soldiers determination identified with definite parts of Vietnamese culture, portion Chicano activists protested the radical inequality of the draught astatine home.
“When the Mexican American soldiers arrived successful Vietnam, they saw radical that resembled them: their facial features, their clothes, adjacent their hats. They were poor, worked successful the fields, and they besides had a large consciousness of community, and much importantly, they were besides warring for their lives against U.S. imperialism,” she said.

Nguyen Phuoc Thien, who goes by Tea, poses connected a motorbike astatine the Chicano-themed barbershop wherever helium works successful Ho Chi Minh City.
(Chris Trinh / For The Times)
Vietnam’s ain Chicano “movement” began 10 years ago, erstwhile Nguyen Huynh Thanh Liem opened a barbershop dedicated to Chicano civilization successful Ho Chi Minh City. Now, the 38-year-old runs astir 20 barbershops crossed the country, including 3 Chicano-style shops, and trains barbers specified arsenic Loc.
Tran Quoc Viet, a 37-year-old utilized car salesman, became a regular lawsuit of Liem’s Barber Shop soon aft the archetypal 1 opened successful 2015. Back then, helium was intrigued by the antithetic aesthetic. While helium ne'er adopted the benignant of baggy covering oregon tattoos, helium was impressed with however the barbers pulled it off.
“At the clip it could beryllium called rebellious,” helium said. “There was thing bold and edgy astir it, which made maine curious.”

An apprentice astatine the Viet Monster Hood salon successful Ho Chi Minh City inks a tattoo connected a customer.
Many of the Vietnamese attracted to Chicano civilization property their archetypal admiration to the agleam colors and bold contrasts that Liem showcases successful his signature shops.
The unconventional flair of the barbershops gives them a unsocial charm, and successful the past fewer years, societal media has helped the assemblage boost its illustration and summation a wider assemblage beyond Vietnam. Liem has much than 680,000 followers connected TikTok, wherever helium posts astir Chicanos successful Vietnam. Loc has 1.2 cardinal TikTok followers; his astir fashionable videos each person astir 30 cardinal views.
However, that attraction hasn’t each been positive, peculiarly among older generations of Vietnamese, who are inclined to subordinate tattoos with gangs and violence.
“In Vietnam, erstwhile radical spot thing caller oregon unfamiliar, particularly from different culture, they don’t ever invited it,” said Nguyen Van Thao, a 35-year-old tattoo creator who works astatine different 1 of Liem’s shops. “People often mock oregon adjacent insult america connected societal media, saying things like, ‘You’re Vietnamese, wherefore don’t you conscionable beryllium Vietnamese? Why bash you person to beryllium similar that?’”
Thao began exploring Chicano-style tattoos with Liem erstwhile the 2 of them met 10 years ago. At that time, their framework of notation came mostly from online images. As they delved deeper into Chicano culture, Thao recovered that galore different aspects resonated with him, specified arsenic the accent connected family, resilience and respect.
“People often inquire maine wherefore I chose this culture, but the information is, I didn’t take it. I discovered it, and it felt much similar it chose me,” Thao said. “People travel here, they bent out, they get inked, they enactment what we do. They helped maine crook my beingness around.”
The stigma associated with tattoos and streetwear successful Vietnam has played a relation successful keeping the halfway assemblage small. While accusation astir Chicano civilization has increased, those who are steadfast capable to withstand the stares and larn astir the underlying values are the ones who last, Thao said. He speculated that specified societal scrutiny puts undue unit connected women who person explored the Chicano assemblage and decided not to stay.
“There are really a batch of radical who bash similar the civilization — I cognize galore who truly bash — but they’re hesitant,” helium said. “They’re acrophobic of being stared at, judged, talked about, attacked. They can’t grip the criticism, truthful they springiness up.”

Tattoo creator Nguyen Van Thao poses for a representation astatine Viet Monster Hood.
About 10 dedicated members of the assemblage and their families often rhythm successful and retired of Liem’s flagship salon, Viet Monster Hood, to enactment and socialize.
The Viet Chicanos are wary of attracting the incorrect benignant of followers arsenic well, who whitethorn beryllium successful pursuit of a antithetic benignant of lifestyle. Despite their fierce appearances, galore of the barbers who enactment astatine Liem’s shops are soft-spoken and humble and cull immoderate perceptions of unit and crime. They accidental they privation to perpetuate taste appreciation, alternatively than appropriation.
“We’re conscionable inheriting this civilization from a distance. And successful doing so, we take to transportation connected the beauteous parts,” Thao said. “We judge we tin win this way, truthful that erstwhile radical look astatine this culture, they spot it connected to existent success. And they spot that the radical who travel it are decent people, and we don’t person to beryllium gangsters to beryllium considered a existent Chicano.”

Vietnam’s Chicano “movement” began 10 years ago, erstwhile Nguyen Huynh Thanh Liem opened a barbershop dedicated to Chicano civilization successful Ho Chi Minh City. Now, the 38-year-old runs astir 20 barbershops crossed the country, including 3 Chicano-style shops.
When tattoo creator Michael Phan, 25, moved from Munich, Germany, to enactment for Thao 2 years ago, his lone thought astir Chicano civilization was the superficial conception that it is associated with gangs. But his clip astatine Viet Monster Hood changed that. Now, helium likes to mention a punctuation from “Blood In Blood Out” that’s framed connected the partition astatine the salon: “Chicano is not a color, but it’s the mode you deliberation and the mode you live.”
“I emotion that, due to the fact that it means you don’t person to beryllium successful America to clasp it,” helium said.
Learning from Thao has helped Phan turn his societal media pursuing and his business, though his clients are inactive mostly foreigners. While he’s learned that Chicano and Vietnamese civilization person a batch of similarities — specified arsenic prioritizing household — helium believes that Vietnamese, including his relatives, whitethorn instrumentality longer to travel around.
For 60-year-old Nguyen Thi Bich, who was taught that radical with tattoos are dangerous, stepping ft successful Viet Monster Hood was intimidating astatine first. However, she relaxed aft seeing however cheerful the barbers were erstwhile teasing her 7-year-old grandson.
“When we went to different barbershops wherever radical were grumpy, my small grandson got frightened and didn’t privation to spell back,” she said. “Now I person been astir radical with tattoos, getting to cognize them, I realized determination are each kinds of radical everywhere.”
While she’s inactive unfamiliar with what Chicano means, she’s grown fond of the situation astatine Viet Monster Hood, wherever decals that accidental “Vietnamese Gang,” are everywhere, hip-hop blares successful the inheritance and adjacent the store bulldog, Simba, has drawn-on tattoos.
“This store feels similar 1 of those places wherever young radical spell to rap,” she said. “I’ve been watching rap connected TV lately, and I rather bask it.”