IKEA to host Decathlon as first third-party retailer in UK store

IKEA’s largest retail relation Ingka Group is acceptable to trial a caller store-within-a-store format successful the UK by introducing a Decathlon outlet wrong its Croydon determination this spring.

The determination volition beryllium the archetypal clip different planetary marque has traded from wrong 1 of IKEA’s UK “blue box” sites.

The Decathlon abstraction volition relation independently with its ain entrance, occupying 1,188m² wrong the 25,000m² Croydon store.

The UK aviator follows akin trials successful different countries and is portion of Ingka Group’s broader effort to incorporated complementary retail partners into its carnal estate.

Ingka Group IKEA commercialized manager Javier Quiñones said: “Our ambition is to go arsenic accessible arsenic ever and springiness customers much reasons to sojourn america wherever they are connected their location journey.

“By investigating caller ways of utilizing our retail abstraction unneurotic with different retailers, we privation to further germinate our stores into inviting destinations that bespeak what customers privation contiguous - convenience, inspiration and an expanded offer.”

Croydon volition people the archetypal UK deployment of the concept.

Elsewhere successful Europe, Ingka Group is investing €11m ($12.97m) to refurbish its Klagenfurt store successful Austria, with astir 2,600m² earmarked for third-party retailers.

The abstraction volition see discount location and plot concatenation Thomas Philipps erstwhile the tract reopens successful precocious 2026.

In Sweden, IKEA began piloting the exemplary past twelvemonth with user electronics retailer Kjell & Company astatine its Stockholm and Kalmar stores.

Centred connected smart-home and exertion products, the proceedings is acceptable to tally for 18 months earlier evaluation.

Ingka Group said it plans to proceed adjusting store abstraction successful further markets to amended convenience and pull footfall.

Between FY24 and FY26, the institution intends to put much than €5bn successful caller outlets and refurbishments crossed astir of the 32 markets successful which it operates.

IKEA has besides outlined plans to grow its planetary presence.

In the US, the retailer has accrued the fig of stores it aims to unfastened this twelvemonth to ten, adding sites successful Chicago, Tulsa, Fort Collins and Los Angeles to six antecedently announced locations.

The enlargement contrasts with caller rationalisation successful China, wherever 7 IKEA stores closed from 2 February 2026.

"IKEA to big Decathlon arsenic archetypal third-party retailer successful UK store" was primitively created and published by Retail Insight Network, a GlobalData owned brand.

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