How barrier packaging is meeting consumer demands

GlobalData

Mon, Mar 24, 2025, 4:50 AM 3 min read

In caller years, obstruction packaging has go a captious country of innovation successful the packaging industry. As user expectations astir hygiene and sustainability grow, packaging manufacturers are processing caller materials to conscionable these demands.

This report, compiled by starring information and analytics institution GlobalData, explores the important drivers down the maturation of precocious obstruction packaging, focusing connected user preferences, regulatory developments, and ongoing innovations.

According to GlobalData’s research, much than 80% of planetary consumers see merchandise hygiene indispensable oregon "nice to have" erstwhile purchasing products. This has prompted packaging companies to make caller types of obstruction packaging that not lone support products but besides amended sustainability credentials.

The environmental, social, and governance (ESG) model has go a cardinal absorption for galore companies progressive successful obstruction packaging innovations. ESG criteria measurement a company's committedness to biology protection, societal responsibility, and bully governance practices, with biology concerns taking centre signifier successful packaging worldly patents.

"Innovations successful packaging are progressively aligning with ESG principles, helping companies amended their biology interaction portion besides enhancing merchandise hygiene," says the GlobalData report.

This displacement is simply a nonstop effect to the rising user request for some sustainable and hygienic packaging solutions, a inclination that continues to summation momentum crossed assorted regions, peculiarly successful Europe, North America, and emerging markets specified arsenic China, India, and Brazil.

In regions specified arsenic Europe, the Middle East and Africa, Asia-Pacific, and Central and South America, merchandise sustainability is simply a large power connected user purchasing choices.

GlobalData notes that portion consumers successful Europe and North America thin to beryllium little loyal to brands with beardown biology commitments, regions with rapidly increasing economies spot greater value connected sustainability.

"As countries similar Brazil, China, and India proceed to grow, the request for eco-friendly packaging solutions volition lone increase," the study highlights.

One illustration of this displacement successful the manufacture is the instauration of paper-based tubs for food alternatives by Upfield successful January 2024. The packaging, which is escaped from integrative coatings oregon linings, offers recyclability without compromising connected usability.

This innovation demonstrates however the packaging manufacture is uncovering ways to equilibrium sustainability with functionality, ensuring that eco-friendly materials tin conscionable some user expectations and manufacture standards.