Performing an ICO mostly involves deploying codification to mint a coin connected the Ethereum network, outlining the ambitions for a task connected a website, and soliciting investment. “Many projects were small much than a achromatic insubstantial and a landing leafage with a countdown timer—the obstruction to introduction was minimal,” says Wang.
Though a fistful of crypto projects that raised funds by ICO stay successful operation—including Ethereum itself—the roar was mostly characterized by grift and chicanery, analysts say, earlier fiscal regulators yet cracked down connected the practice. Frequently, developers misrepresented the inferior and capabilities of their projects, manipulated the terms of coins to make hype, and wildly overstated the profits disposable to investors, analysts claim.
Developers “were trying to truly propulsion the thought of getting brainsick returns,” says Nicolai Søndergaard, probe expert astatine blockchain analytics institution Nansen, adding, “That’s wherever the FOMO truly comes in.”
The clamor astir ICOs led credulous investors to behaviour small owed diligence successful their eagerness to profit, successful a akin mode to traders who contiguous contention into dubious memecoins. “There are a batch of parallels betwixt the meme frenzy and ICOs,” says Søndergaard. “It’s rather casual to merchantability an thought for the masses, past rug it.”
The developer going by the sanction Dylan Kerler began to beforehand EthereumCash, their astir fashionable coin, successful aboriginal October 2017.
The developer followed mostly the aforesaid playbook arsenic their erstwhile launches: They minted the coin connected Ethereum, created a website, and marketed connected BitcoinTalk, Twitter, and Telegram. To make a swell of enthusiasm, they handed retired bundles of the coin for escaped successful what’s called an airdrop. Then they promised to people a achromatic paper, which astatine that clip was considered a awesome of legitimacy apt to propel the terms upward.
“You privation to propulsion a achromatic paper. That’s what gets radical interested,” says Søndergaard. “Sometimes, conscionable the committedness of a achromatic insubstantial was enough.”
Screenshots of the now-deleted website posted connected Telegram uncover however the coin was presented to prospective investors. “We purpose to marque the modulation from fiat currency to cryptocurrency arsenic easy arsenic imaginable whilst inactive maintaining an heir [sic] of integrity an [sic] sophistication,” the website stated. Underneath, the leafage featured an representation of a slope paper that would purportedly let holders to walk EthereumCash successful stores.
Within a fewer days, hundreds of radical signed up for the EthereumCash airdrop, a spreadsheet obtained by WIRED shows. Meanwhile, the BitcoinTalk thread was abuzz with conversation. “Let [sic] dispersed the connection and get radical to announcement this large token,” wrote 1 forum user. By October 19, EthereumCash had risen successful worth to astir $1.3 million.
However, arsenic aboriginal investors celebrated, down the scenes the developer going by Dylan Kerler was opening to sell.
In the days aft creating EthereumCash, the developer delivered millions of units to a assortment of crypto wallets nether their control. One of those crypto wallets, whose alphanumeric identifier begins successful 0x7f3E2, was past utilized to merchantability ample quantities into the market, a CertiK investigation shows.