Google Parent Alphabet Leads Adtech Stocks Higher on Signs of AI Success

2 months ago 31

Kara Greenberg

Fri, Apr 25, 2025, 10:31 AM 1 min read

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picture confederation  / Contributor / Getty Images

picture confederation / Contributor / Getty Images

Shares of Google genitor Alphabet (GOOGL) climbed Friday, starring shares of respective different adtech and AI stocks higher, aft showing signs of occurrence with AI features.

Alphabet's Class A shares jumped implicit 4% to conscionable supra $166, earlier paring gains successful caller trading. Shares of respective different tech companies successful integer advertizing that usage AI tools besides gained, including Meta Platforms (META), Pinterest (PINS), Snap (SNAP), and AppLovin (APP). (Read Investopedia's unrecorded sum of today's marketplace enactment here.)

The Google genitor reported better-than-expected quarterly net Thursday, with CEO Sundar Pichai telling investors Google Search maturation was driven by "engagement we're seeing with features similar AI Overviews, which present has 1.5 cardinal users per month" successful conscionable nether a twelvemonth since its launch.

Several analysts, including those astatine Citi and Wedbush, boosted their terms targets for the banal successful the aftermath of the results, pointing to its AI potential. Bank of America analysts, who besides raised their terms target, said they judge Wall Street "may beryllium underappreciating" opportunities tied to hunt features similar AI Overviews and AI-driven unreality demand.

That inclination could suggest much maturation for different companies with unreality and integer advertisement businesses, with respective acceptable to study net successful the coming weeks. Snap is scheduled to study adjacent Tuesday, with Meta and unreality elephantine Microsoft acceptable to travel Wednesday, and Amazon connected Thursday. AppLovin is scheduled to merchandise results the pursuing Wednesday, May 7m with Pinterest's study owed a time later.

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