George Felix promoted to executive vice president, CMO at Brinker

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Brinker International has promoted George Felix to enforcement vice president, main selling officer, from his erstwhile relation arsenic elder vice president, main selling serviceman for the company’s Chili’s brand. In his elevated role, helium volition oversee strategy and execution of selling programs and initiatives astatine some Chili’s Grill & Bar and Maggiano’s Little Italy. As portion of the "Back to Maggiano's" strategy, helium volition absorption connected clarifying the brand's positioning and improving execution to thrust stronger performance. 

He volition proceed to study to main enforcement serviceman Kevin Hochman.

Felix has served arsenic CMO of Chili’s since July 2022. Since then, Chili’s has generated a singular performance, including 19 consecutive quarters of same-store income growth, mostly driven by selling campaigns specified arsenic the viral food propulsion to beforehand the Triple Dipper and the 3-for-Me and Big QP Burger promotions taking a plaything astatine accelerated nutrient prices. Notably, Brinker International's marketplace capitalization has accrued from $1.3 cardinal astatine the commencement of his tenure to $6.25 cardinal arsenic of March 2, 2026. 

"George has proven that erstwhile you profoundly recognize your guests and enactment relentlessly focused connected what makes a marque special, bonzer results follow. His enactment has shaped the full impermanent acquisition and delivered sustainable results by making Chili's much applicable than ever," Hochman said successful a statement. "Elevating him to pb selling for some brands reflects our assurance successful his quality to use a proven playbook to Maggiano's and accelerate performance."

According to a filing with the Securities and Exchange Commission, Felix volition gain an yearly basal wage of $600,000 successful his expanded role. He volition beryllium entitled to enactment successful the company’s yearly bonus program with a people bonus of 75% of his basal salary, and volition beryllium eligible for grants of equity-based awards nether the company’s Stock Option and Incentive Plan, with his yearly grant expected to beryllium a worth of $750,000 granted successful a premix of restricted banal units and performance-based RSUs. 

Also, the company’s committee of directors has approved a compensation summation for Mika Ware, enforcement vice president and main fiscal officer, to reward her precocious show and “to bring her full compensation person to the median for her relation among the company’s compensation adjacent group,” according to the filing. Ware volition gain a wage of $675,000 and proceed to beryllium entitled to enactment successful the yearly bonus program with a people bonus of 75% of her basal salary. She volition besides beryllium eligible for grants of equity-based awards nether the company’s SOIP, with her yearly grant expected to beryllium a worth of $900,000 granted successful a premix of RSUs and performance-based RSUs.