France's antitrust watchdog fines Apple for problems with App Tracking Transparency

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France’s antitrust watchdog fined Apple 150 cardinal euros ($162 million) connected Monday implicit a privateness diagnostic that protects users from apps snooping connected them due to the fact that its instauration resulted successful maltreatment of contention law

PARIS -- France’s antitrust watchdog fined Apple 150 cardinal euros ($162 million) connected Monday implicit a privateness diagnostic protecting users from apps snooping connected them due to the fact that its instauration resulted successful maltreatment of contention law.

The French Competition Authority said the purpose of Apple’s App Tracking Transparency (ATT) requiring iPhone and iPad apps to inquire users for support earlier tracking them was not successful itself unfastened to criticism.

But it ruled that the “way successful which it was implemented was neither indispensable nor proportionate to Apple’s stated nonsubjective of protecting idiosyncratic data.”

Apple rolled retired ATT starting successful April 2021 arsenic portion of an update to the operating strategy powering the iPhone and iPad. The diagnostic forces apps to get support earlier collecting information to people users with personalized ads. While the diagnostic was designed to tighten up privacy, it faced disapproval from Big Tech rivals that it would marque it harder for smaller apps to past without charging consumers.

The fine, punishing Apple for maltreatment of its ascendant presumption successful mobile app distribution, covers the play from April 2021 to July 2023. But the magnitude is simply a pittance for the iPhone maker, which earned $124 cardinal successful gross successful the last 3 months of past year.

The watchdog said the feature's rollout resulted successful users being barraged by pop-ups from third-party apps requesting their consent. It bemoaned however the proliferation of these consent windows made it "excessively complex" for app users to navigate the iOS environment.

It besides questioned the system’s neutrality, saying it penalized the smallest publishers, which beryllium to a ample grade connected the postulation of third-party information to concern their activity.

Apple said successful a connection that ATT gives users much privateness power “through a required, clear, and easy-to-understand punctual astir 1 thing: tracking.”

“That punctual is accordant for each developers, including Apple, and we person received beardown enactment for this diagnostic from consumers, privateness advocates, and information extortion authorities astir the world,” the institution said. "While we are disappointed with today’s decision, the French Competition Authority (FCA) has not required immoderate circumstantial changes to ATT.”

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AP Business Writer Kelvin Chan contributed from London.

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