Former Flow CEO acquires, relaunches Canadian water brand Formosa Springs

Canadian mineral h2o statement Formosa Springs is returning to the marketplace nether ownership of erstwhile Flow CEO Nicholas Reichenbach.

In a release, Formosa Springs said the concern has been “reimagined arsenic a modern wellness and hydration brand”.

The radical confirmed to Just Drinks that Reichenbach has acquired each brands and assets of Formosa Springs Brewery from a radical of backstage investors.

Financial presumption of the woody were not disclosed.

Reichenbach stepped down arsenic enforcement president and CEO of h2o concern Flow Beverage successful August.

The Formosa Springs mineral h2o marque volition re-launch successful Canada done a direct-to-consumer subscription level successful April and retail successful May. It volition debut successful the US aboriginal this twelvemonth successful earthy market and wellness retail stores.

Its archetypal scope volition see still, and sparkling mineral h2o sold successful 750ml solid bottles and 355ml slim cans.

As portion of the deal, Reichenbach takes implicit a 44,000 quadrate feet beverage manufacturing works successful Formosa, Ontario.

The installation has a solid bottling capableness of much than 100 cardinal units a year, on with co-packing and declaration manufacturing capableness for non-alcoholic and alcoholic beverage partnerships.

The tract besides has "future aluminum capableness of up to 100 cardinal cans a year", the concern said.

Origins of the Formosa Springs tract day backmost to 1870, erstwhile the determination started retired arsenic a brew brewing cognition founded by German settlers that besides produced mineral water.

In 1981, Reichenbach's begetter Joseph Reichenbach founded the Formosa Spring Water Company with the Heisz family.

The h2o cognition ceased astatine Formosa Springs erstwhile it was bought by Algonquin Breweries successful 1988. The concern converted the installation to beer-only accumulation and rebranded the concern to Formosa Springs Brewery.

Following the acquisition, beers nether the Formosa Springs Beer statement volition proceed to beryllium produced astatine the tract with the brewery operating arsenic a tenant nether a lease agreement, Reichenbach told Just Drinks.

Commenting connected request trends, helium said consumers successful North America are progressively seeking “premium, mineral-rich h2o with provenance” and are questioning the h2o category's reliance connected imports.

"Formosa Springs offers a domestic, bottled-at-the-source alternate with world-class mineral quality, produced responsibly from 2 pristine aquifers successful Ontario. That operation of heritage, quality, and section accumulation resonates powerfully successful today’s environment," helium said.

The caller Formosa Springs concern plans to absorption “exclusively connected premium mineral waters", Reichenbach added.