Female athletes fire back at Nike's controversial Super Bowl ad: 'Ignoring the real problem'

4 weeks ago 17

Nike debuted its archetypal Super Bowl commercialized successful 27 years past month, and portion a star-studded pistillate lineup of athletes was involved, the advertisement received disapproval for the company’s stance connected supporting transgender athletes competing successful women’s sports. 

Caitlin Clark, Sabrina Ionescu, JuJu Watkins, Sha’Carri Richardson, Jordan Chiles and different stars from assorted sports were successful the one-minute advertisement that had antithetic connection with the aforesaid theme. 

The slogans included "You can’t flex, truthful flex," "You can’t capable a stadium, truthful capable that stadium," "You can’t beryllium emotional, truthful beryllium emotional" and "You can’t win, truthful win."

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Jennifer Sey with marque  ambassadors Paula Scanlan (L) and Riley Gaines (R)

Jennifer Sey with marque ambassadors Paula Scanlan, left, and Riley Gaines, right (XX-XY Athletics)

XX-XY Athletics, the diversion marque whose extremity is to enactment pistillate athletes by defending information and fairness successful women’s sports and keeping biologic males retired of women’s and girls sports, released a video of respective athletes reacting to Nike’s ad. 

Powerlifter April Hutchinson, who was suspended from the Canadian Powerlifting Union for 2 years for speaking retired against a trans jock entering competitions successful women’s categories, took objection to the portion of Nike’s advertisement astir flexing. 

"I’ve ne'er been told that I can’t flex oregon can’t bash this oregon that," Hutchinson said.

NIKE, NFL WOMEN'S SPORTS SUPER BOWL COMMERCIALS DRAW BACKLASH AMID NATIONAL TRANS ATHLETE CONTROVERSIES

University of Nevada women’s volleyball skipper Sia Liilii, who, among galore teammates, fought against her school’s determination to play against trans jock Blaire Fleming and the San Jose State Spartans past season, felt Nike was missing the mark. 

"That Nike advertisement kinda represented aged feminism. I don’t deliberation anyone is telling women successful sports they can’t champion their sport," Liilii explained.

"Fake feminism," "pretending to attraction astir women" and "Nike is ignoring the existent problem" were lines utilized by different athletes successful the video. 

The "real problem" is the main constituent of what XX-XY Athletics was getting crossed successful its video effect to Nike. 

Sia Liilii

Sia Liilii tells her communicative successful IW Features' "Hold the Line." (IW Features)

"Women tin flex, beryllium confident, beryllium emotional, capable stadiums. And win. But what can’t they do? Speak. On 1 taxable successful particular: protecting women’s sports," an XX-XY Athletics property merchandise said. 

"’Just Do It’ – that’s your slogan, isn’t it Nike? Just bash it. Stand up for women. It’s the easiest happening successful the satellite to do," sports civilian rights advocator Riley Gaines said, ending the video.

When the Nike advertisement came out, Jennifer Sey, a erstwhile U.S. gymnast and founder/CEO of XX-XY Athletics, rapidly called retired Nike connected X. 

"You’re truthful afloat of it. The lone happening pistillate athletes are told they can’t bash is basal up for the integrity of their sports, for keeping men retired of women’s sports. Literally, that’s the lone thing," Sey wrote successful response to the commercialized connected X. 

Michele Tafoya, the seasoned sports broadcaster and journalist, besides took objection to it.

Riley Gaines calls retired  NCAA

Riley Gaines has championed fairness successful women's sports. (XX-XY Athletics)

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"Nike is excessively precocious to this party. And they’re stuck successful stereotypical connection from astir 25 years ago," Tafoya wrote, aboriginal adding, "What a discarded of advertisement dollars." 

President Donald Trump fulfilled his run committedness of protecting women’s sports, signing the "No Men successful Women’s Sports" enforcement bid Feb. 5. While immoderate states complied and the NCAA revised its ain trans jock policy, states similar Minnesota person rejected changes to their policies.

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Scott Thompson is simply a sports writer for Fox News Digital.

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