EXCLUSIVE: AMASS Unveils Zero-Sugar Electrolyte Mixers Wellness Line As Global Expansion Scales

AMASS Brands Group (NASDAQ:AMSS) is expanding into the fast-growing wellness beverage marketplace with the motorboat of a caller electrolyte-focused mixer lineup aimed astatine hydration-conscious consumers.

AMASS Launches Functional Electrolyte Mixer Line

AMASS Brands Group connected Thursday introduced AMASS Electrolyte Mixers, a caller ready-to-drink beverage enactment designed for wellness-focused depletion occasions, either arsenic a standalone portion oregon paired with alcoholic and non-alcoholic spirits.

The institution claimed that the products incorporate zero added sugar, nary artificial sweeteners, and 20 calories oregon less per serving.

The institution said the blends usage clean-label ingredients, including Pacific oversea brackish and indispensable electrolytes, to enactment hydration portion maintaining a premium beverage profile.

Company Debut

AMASS completed its nonstop listing connected the Nasdaq Capital Market connected May 20th. It operates arsenic a premium multi-category beverage level focused connected non-alcoholic, functional and "alcohol 2.0" products.

The institution said its portfolio includes 9 halfway brands, including Good Twin Non-Alcoholic Wine and Summer Water Rosé.

Since its launch, AMASS said it has generated much than $80 cardinal successful cumulative revenue, sold implicit 5.7 cardinal bottles and expanded organisation to much than 40,000 points of sale.

Company Targets Growing Wellness Beverage Demand

The motorboat arrives arsenic request for functional wellness beverages continues to accelerate globally.

AMASS cited estimates showing the electrolyte drinks marketplace could turn from astir $40 cardinal successful 2025 to much than $80 cardinal by 2034, driven by rising user involvement successful low-sugar, hydration-focused, and functional portion options.

Distribution Expansion Planned Through 2026

AMASS said archetypal accumulation has already been completed, with the products present disposable done its direct-to-consumer level and prime retail partners.

The institution besides plans broader organisation enlargement passim 2026 arsenic it scales the caller merchandise line.

AMSS Price Action: Amass Brands shares were down 16.49% astatine $4.76 during premarket trading connected Thursday, according to Benzinga Pro data.

Photo via Shutterstock

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This nonfiction EXCLUSIVE: AMASS Unveils Zero-Sugar Electrolyte Mixers Wellness Line As Global Expansion Scales primitively appeared connected Benzinga.com

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