Ex-Campari CEO forms low-and-no “venture builder”

Former Campari CEO Bob Kunze-Concewitz has co-founded a start-up workplace to enactment emerging low-and-no-alcohol brands and businesses.

In a statement, the Liquid Ventures steadfast has been described arsenic "the archetypal European task builder" for the low-and-no category.

Engine Gin and Strucchi vermouth laminitis Paolo Dalla Mora and Luca Gargano, proprietor of the Italian vino and spirits importer Velier, person acceptable up the radical alongside Kunze-Concewitz.

Liquid Ventures plans to beryllium a "platform" to create, make and put successful caller drinks brands successful spaces similar energy, functional non-alcoholic drinks that incorporate nootropics and adaptogens, and "proxy wines".

It volition besides absorption connected beverages "with a beardown absorption connected emerging trends
among Millennials and Gen Z generations that are redefining the mode they portion done a premix of taste, design, and conscious conviviality", the connection read.

Dalla Mora, who has been named CEO and president of the group, said: "Liquid Ventures was calved astatine a clip of epochal alteration successful the caller generations' narration with intoxicant and successful the midst of the technological gyration driven by artificial intelligence, with a two-year setup to scope this launch."

"Our extremity is to physique a institution susceptible of processing blase and
contemporary products and to flooded the thought that 'alcohol-free' means 'inexperienced.' We are not a accepted thought incubator but a task builder. We privation to make planetary brands starting from our startups, arsenic happened with Engine, and we are acceptable to measure early-stage projects connected the planetary market.”

Over the adjacent 5 years, Liquid Ventures' main goals see consolidating its beingness successful Europe successful the adjacent 18 months, launching "proprietary" low-and-no-alcohol brands, and achieving "progressive expansion" successful planetary markets.

It besides looks to make what it has called a Liquid Insight Lab, which volition beryllium "an observatory dedicated to caller beverage trends", the connection said.

"The structural maturation of the low- and no-alcohol marketplace represents a unsocial accidental to physique a scalable and innovative business," Bob Kunze-Concewitz, Board Member and Partner astatine Liquid Ventures, added.

He added: "Thanks to the founders' acquisition and their quality to expect trends, Liquid Ventures has the ambition to go a planetary subordinate successful the assemblage successful the coming years, which could see a banal marketplace listing oregon a planetary organisation partnership."

Kunze-Concewitz announced his status from Campari successful 2023 aft 16 years starring the Aperol marque owner.