eBay to acquire Depop from Etsy for $1.2bn in cash

US online marketplace eBay has agreed to get manner resale level Depop from Etsy successful a $1.2bn currency deal.

The transaction is expected to adjacent successful the 2nd 4th of 2026.

Depop volition proceed to run nether its existing name, marque identity, level and civilization aft the acquisition.

Depop operates arsenic a mobile-first consumer-to-consumer (C2C) manner marketplace.

It generated astir $1bn successful yearly gross merchandise income (GMS) successful 2025, with astir 60% year-on-year maturation successful the US.

As of 31 December 2025, the level counted 7 cardinal progressive buyers, astir 90% of whom are aged nether 34 years, and much than 3 cardinal progressive sellers.

eBay said the acquisition would beforehand its C2C strategy by broadening engagement with younger shoppers and reinforcing its presumption successful resale fashion.

As portion of eBay, Depop volition summation entree to the group’s fiscal services, shipping capabilities and purchaser extortion programmes, arsenic good arsenic broader inventory vulnerability done cross-listing.

eBay plans to concern the acquisition utilizing currency reserves. Etsy said it intends to deploy the proceeds for wide firm purposes, ongoing stock buybacks and concern successful its halfway marketplace.

The woody has received unanimous support from some companies’ boards and remains taxable to customary closing conditions and regulatory clearances.

In a abstracted announcement, eBay reported fourth-quarter 2025 gross of $3bn, rising 15% connected a reported ground and 13% connected a foreign-exchange-neutral (FXN) basis.

Gross merchandise measurement (GMV) reached $21.2bn, up 10% arsenic reported and 8% connected an FXN basis.

Net income from continuing operations totalled $525m, oregon $1.14 per diluted share, with operating margins of 20.3%.

Operating currency travel from continuing operations was $595m and escaped currency travel $478m.

The institution returned $756m to shareholders, comprising $625m successful stock repurchases and $131m successful dividends.

For full-year 2025, gross amounted to $11.1bn, an 8% reported summation and 7% connected an FXN basis, portion GMV was $79.6bn, up 7% reported and 6% connected an FXN basis.

Net income from continuing operations was $2bn, oregon $4.26 per diluted share, and operating margins were 20.5%.

Operating currency travel reached $2bn and escaped currency travel $1.5bn.

eBay returned much than $3bn to shareholders during the year, including $2.5bn successful buybacks and $531m successful dividends.

The institution besides said it expanded its eBay Live livestream buying work into Germany and Australia.

It besides rolled retired a beta mentation of its AI-enabled Magical Listing instrumentality for caller and reactivated US sellers connected iOS and Android, and launched an AI-driven trading paper scanning capableness utilizing Smart Lens technology.