Down 21% This Year, Is Boston Beer a Buy?

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David Butler, The Motley Fool

Wed, Apr 2, 2025, 6:15 AM 5 min read

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Just a fewer years ago, Boston Beer (NYSE: SAM) was a high-flying stock.

Gone present are the days of double-digit gross growth, and we're present looking astatine a concern that is moving astatine a overmuch slower pace. Based connected the guidance for 2025, the banal is conservatively trading astatine astir 28 times guardant earnings. That's not the worst valuation, but this communicative inactive needs much meaningful top-line gains if the shaper of Samuel Adams and different brands is to get its mojo back.

My wide instrumentality is that the sluggish top-line maturation demonstrated by the brewer implicit the past fewer years makes it a hard bargain -- contempt however overmuch I similar their beer. Here's why.

Boston Beer's gross illustration implicit the past 5 years paints a representation of slowing dynamics. The institution went from much than 39% top-line maturation successful 2020 to a 3.9% diminution successful 2023, and a specified 0.2% summation successful 2024 to $2.01 billion. This isn't the benignant of show that sparks semipermanent confidence. In bid for Boston Beer to proceed creating worth for shareholders, it volition person to nutrient gross growth.

In presumption of net for 2024, it volition beryllium much utile for investors to look astatine adjusted results than those based connected mostly accepted accounting principles (GAAP), arsenic the institution incurred a large marque impairment charge/settlement disbursal amounting to $4.37 per share. On a non-GAAP basis, Boston Beer earned $9.43 per diluted share. That's a 31.5% summation twelvemonth implicit year. Its 2025 net guidance, which excludes impairments and is connected a GAAP basis, doesn't constituent to a ton of change.

GAAP net are anticipated to beryllium successful the scope of $8.00 to $10.50 per share, which isn't precise antithetic from the 2024 results including the impairment charge. Management expects depletions (the fig of units sold by distributors) to onshore successful a scope of down by a single-digit percent constituent to up by a single-digit percent point, portion prices of goods are anticipated to summation by 1% to 2%.

In caller years, Boston Beer has focused connected diversifying its lineup with beverages specified arsenic Truly hard seltzer. This seems similar an indispensable strategy fixed the income trends successful trade beer. According to an estimation by the Brewers Association, trade brew accumulation declined by 2% successful 2024 pursuing a 1% diminution successful 2023.

Now, it's just to accidental that Boston Beer arsenic a full has arguably grown beyond the standard of what galore mightiness see a "craft" brewer, but it's inactive heavy babelike connected its Sam Adams brand. Weakness connected that beforehand volition marque it hard for Boston Beer to turn meaningfully.

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