Disney names Asad Ayaz as chief marketing and brand officer

Asad Ayaz, the Disney selling main down originative campaigns for Disneyland Resort’s 70th day and films similar “Zootopia 2” and the live-action adaptation of “Lilo & Stitch,” has been named main selling and marque serviceman for Walt Disney Co., the amusement elephantine said Wednesday.

The 21-year seasoned astir precocious served dual roles arsenic the company’s archetypal main marque serviceman arsenic good arsenic president of selling for Walt Disney Studios.

Ayaz volition present pb a caller selling and marque enactment wrong the Burbank media and amusement company. He reports to Disney Chief Executive Bob Iger, arsenic good arsenic the heads of Disney’s movie and TV studios, taxable parks conception and ESPN for those sectors’ respective selling efforts.

“As our businesses person evolved, it’s wide that we request a company-wide relation that ensures marque consistency and allows consumers contiguous to seamlessly interact with our fantastic products and experiences,” Iger said successful a connection Wednesday. “The Chief Marketing and Brand Officer relation is captious for this moment, and Asad is the cleanable fit.”

In his caller role, Ayaz volition pb the company’s planetary selling efforts, including societal and integer strategy, overseeing firm partnerships and franchise priorities, Disney said.

Ayaz antecedently worked connected marque campaigns commemorating Disney’s 100th anniversary, planetary enlargement of Disney’s D23 instrumentality nine and led selling for Disney+, including shows specified arsenic “The Mandalorian,” Marvel Studios’ “WandaVision” and the motorboat of Taylor Swift’s “The End of an Era” connected the streaming platform.