NEW YORK -- UFC is joining up with Facebook's genitor institution Meta successful a woody that volition bring mixed martial arts to much fans astir the world.
The companies said Wednesday that their multiyear concern volition springiness UFC the quality to usage Meta's exertion platforms, services, and products, including Meta AI, Meta Glasses, Meta Quest, Facebook, Instagram, WhatsApp and Threads, truthful that UFC fans person much ways to presumption its content.
Meta and UFC, whose genitor institution is TKO Group, said they volition enactment unneurotic to incorporated Meta's AI glasses into UFC events.
“Meta has the top minds successful tech and they are going to instrumentality instrumentality engagement to the adjacent level," UFC President and CEO Dana White said successful a statement.
White mentioned that Meta is already moving connected immoderate innovations for a caller combatant rankings system.
The deal, whose fiscal presumption were not disclosed, volition besides spot the Meta marque look successful UFC's Octagon, arsenic good arsenic crossed galore broadcasts. Meta's societal media level Threads volition diagnostic exclusive archetypal UFC content.
“I emotion this athletics and I’m looking guardant to moving with the UFC to fto fans acquisition it successful caller ways,” Meta Founder and CEO Mark Zuckerberg said.
Zuckerberg is trained successful mixed martial arts and posted astir completing his archetypal jiu jitsu tourney successful 2023. That aforesaid year, determination were talks of him and Tesla CEO Elon Musk squaring disconnected successful a “cage match,” but the lawsuit ne'er happened.
Zuckerberg and White are nary strangers to each other, with White joining Meta's committee of directors successful January.
Both Zuckerberg and White are among the galore precocious illustration concern figures wrong the orbit of President Donald Trump. After Trump won reelection successful November, Zuckerberg dined astatine the president-elect’s Mar-a-Lago nine successful Florida and Meta donated $1 cardinal to Trump’s inauguration fund. Other Big Tech companies specified arsenic Amazon person donated akin amounts.
Trump is simply a longtime UFC instrumentality and predominant attendee of large fights. His ties with White day backmost to 2001, erstwhile White hosted a UFC astatine the Republican’s erstwhile casino-hotel successful Atlantic City, New Jersey, the Trump Taj Mahal. Trump has besides appeared with White astatine UFC matches implicit the years, particularly successful his 2024 run arsenic portion of efforts to entreaty to younger antheral voters.
White has had speaking roles astatine the 2016, 2020 and 2024 Republican conventions and appeared connected signifier astatine Trump’s predetermination triumph enactment successful November.
Shares of Meta Platforms Inc. roseate somewhat successful midday trading, portion shares of TKO Group Holdings Inc. climbed much than 2%.
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