Dale Earnhardt Jr, Lamar Jackson find themselves in court battle over famed number 8

Dale Earnhardt Jr. and Lamar Jackson person recovered themselves successful a peculiar ineligible battle.

Dale Jr., of course, became 1 of the faces of NASCAR portion driving the No. 8 car. Jackson has worn that aforesaid fig passim his shot vocation and has won 2 MVPs with it.

Well, backmost successful 2019, Jackson filed trademark registrations for "ERA 8" and "ERA 8 BY LAMAR JACKSON."

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Lamar Jackson and Dale Earnhardt Jr.  (IMAGN)

Dale Jr., however, is present attempting to trademark the fig itself, stylized successful the manner it was connected his car. He filed the exertion past December.

But Jackson argues that Earnhardt's exertion conflicts with his ain trademarks.

In a announcement of oposition, Jackson says that helium is wide associated with the No. 8 "due to his notoriety and fame, on with his promotion of this fig successful his trademarks and successful media coverage" and that helium could beryllium "damaged" by Earnhardt Jr.'s registration. 

Lamar Jackson, #8 of the Baltimore Ravens, steps backmost to walk against the Buffalo Bills successful the 3rd 4th during the AFC Divisional Playoff astatine Highmark Stadium connected January 19, 2025, successful Orchard Park, New York.  (Al Bello/Getty Images)

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The backmost besides said that the driver's registration "falsely suggests a connection" betwixt the two.

"[Jackson] has expended sizeable time, effort, and disbursal successful promoting, advertising, and popularizing the fig 8 successful transportation with his property and fame, arsenic good arsenic with the trademark applications and registrations referenced above, with the effect that the applicable purchasing nationalist has travel to know, trust upon, and admit [Jackson's] trademarks arsenic precise beardown indicators of the root of [Jackson's] products provided successful transportation with his marks," the filing reads. [Jackson] has established invaluable goodwill successful his registrations and applications featuring the fig 8"

Thus, the backmost has "respectfully [requested" that Earnhardt Jr.'s exertion beryllium "refused registration."

In his NASCAR career, Dale Jr. won 2 Daytona 500s and back-to-back Xfinity Series, past known arsenic the Busch Series, to adjacent retired the 1990s.

NASCAR squad proprietor Dale Earnhardt Jr. looks connected during signifier for the Daytona 500 astatine Daytona International Speedway. (Peter Casey-Imagn Images)

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This is not Jackson's archetypal clip defending his trademark. He recovered himself successful a akin conflict with Troy Aikman past year, who tried to trademark the connection "eight."

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