Coty sells SKKN by Kim stake as SKIMS unites beauty and lifestyle

Beauty institution Coty has sold its 20% involvement successful the SKKN by Kim marque to SKIMS, Kim Kardashian’s shapewear and apparel company.

Post-deal, SKIMS is acceptable to consolidate quality and manner ventures. The fiscal presumption of the transaction person not been disclosed.

Coty plans to allocate merchantability net towards reducing indebtedness and backing innovation crossed its broader marque collection.

In the 2nd 4th of the fiscal twelvemonth 2025, Coty reported nett gross of $1.669bn, a 3% diminution compared to the aforesaid play of the erstwhile year. The company's adjusted EPS (earnings per share) for 2Q25 was $0.11, down from $0.25 the erstwhile year.

By the extremity of the quarter, full indebtedness amounted to $3.459bn, with fiscal nett indebtedness reaching $3.209bn.

The archetypal concern by Coty into Kardashian's quality endeavor came successful 2020, with the $200m woody reaching completion the pursuing year.

Headquartered successful New York City, Coty offers a enactment of prestige and wide quality brands crossed assorted categories, consistently assessing each conception of its innovative portfolio for maturation potential.

Kylie Cosmetics CEO and Kim Kardashian quality concern astatine Coty person Anna von Bayern stated: “Since Coty’s constitution much than 120 years ago, we person remained astatine the forefront of user innovation. We are the go-to spouse for planetary brands, manner houses, and celebrities looking to make starring quality products.

“I would similar to convey Kim for the concern and look guardant to continuing our enactment connected our hugely palmy Kylie Cosmetics brand, which we person grown by 1.5 times successful the past 2 years and wherever we ain the majority, arsenic good arsenic holding the perpetual licence.”

In August 2021, Kardashian closed KKW Beauty, which was followed by the closure of KKW Fragrance successful April 2022. She launched SKKN by Kim successful August 2022.

SKIMS hinted plans to statesman launching quality and fragrance products successful 2026. Kim Kardashian wrote connected X: “I person immoderate astonishing fragrances coming [...] All nether SKKN - I wanted determination to beryllium 1 tract wherever you guys tin get it each and not spell to 3 places for quality products. So thing that is applied to the SKKN oregon helps to accentuate your SKKN volition beryllium nether the SKKN brand.”

In February 2025, SKIMS partnered Nike for NikeSKIMS, a caller marque acceptable to disrupt the planetary activewear marketplace with innovation for women athletes.

"Coty sells SKKN by Kim involvement arsenic SKIMS unites quality and lifestyle" was primitively created and published by Retail Insight Network, a GlobalData owned brand.

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