Constellation debuts first non-alc Modelo beer in US

Constellation Brands, the shaper and proprietor of Modelo for the US market, has launched its archetypal non-alcoholic variant for the marque successful the US.

The Modelo Chelada Limón y Sal Non-Alcoholic variant is being sold successful "leading markets nationwide", a connection from Modelo said.

The Modelo marque is the 2nd non-alc brew offering from Constellation successful the US, sitting alongside the group's non-alc Corona.

Constellation has started rolling retired the non-alc Modelo marque successful Illinois, New York, Texas, Florida, and California. It is being sold successful 12oz six-packs and is "line-priced" with its non-alc Corona marque successful the US.

The Pacifico brewer already produces an alcoholic Chelada marque scope for US consumers which includes the Limón y Sal flavour. The latest non-alc variant contains little than 0.5% abv.

“People privation choices without having to compromise, and Modelo Chelada Non‑Alcoholic does precisely that,” said Logan Jensen, vice president of marque selling astatine Modelo.

“Limón y Sal has been the instrumentality favourite successful our ready-to-drink Chelada lineup for six years running, truthful it was the evident prime for our archetypal non‑alcoholic release. It brings moderation and spirit together, with the authentic sabor that defines the Modelo Chelada merchandise line.”

Constellation has a smaller scope of non-alc options successful its portfolio compared to immoderate of its different brewing competitors but it has made a mates of investments successful the abstraction implicit the past fewer years.

Last year, the Kim Crawford vino marque proprietor took a number involvement successful Los Angeles-based functional drinks shaper Hiyo.

The organic, alcohol-free “social tonic” shaper makes adaptogen, nootropic and botanical-infused beverages, utilizing ingredients specified arsenic ashwagandha, L-theanine, lion’s mane and citrus balm.

Constellation besides bought a number stock successful alcohol-free sparkling beverage marque Töst successful 2023.

The motorboat came up of the company's 3rd 4th results for its 2026 fiscal year, released contiguous (8 January).

In the 3 months ended 30 November, the concern saw full integrated nett income driblet 10% to $2.2bn.

Net income for its brew concern driblet 1% to $2bn. Its vino and spirits income conception saw integrated nett income driblet 7% to $229m, portion shipments successful this broadside of the concern slumped much than 70% to 1.5 cardinal nine-litre lawsuit equivalents, attributed to its merchantability of the Svedka Vodka concern and its disposal of respective vino brands to The Wine Group past year.

"Constellation debuts archetypal non-alc Modelo brew successful US" was primitively created and published by Just Drinks, a GlobalData owned brand.