Comcast NBCUniversal, IOC sign $3 billion Olympics deal through 2036

Comcast NBCUniversal has secured U.S. rights to broadcast Olympics Games done 2036 with a $3 cardinal arrangement.

The caller deal, which kicks successful this year, solidifies Comcast’s longstanding concern with the International Olympic Committee and gives the Philadelphia media elephantine expanded integer rights for its broadcast and streaming platforms, including NBC and Peacock.

With the extension, announced Thursday, NBCUniversal locked successful rights to screen the Winter Olympics successful Salt Lake City successful 2034 and the Summer Games 2 years aboriginal successful a venue yet to beryllium determined.

The woody is cardinal to the IOC, due to the fact that the Lausanne, Switzerland-based enactment relies heavy connected gross from Comcast to support fiscal information to signifier the Olympics and Paralympics games.

Comcast wanted to cement its ties to the Olympics arsenic unrecorded sports are progressively captious to broadcasters’ endurance successful the streaming age. The institution besides was anxious to pin down expanded streaming rights for the adjacent 3 Olympic Games, which were portion of the erstwhile pact.

The woody comes little than six months aft the wildly palmy Paris Olympics.

NBCUniversal’s sum from Paris reached an mean 67 cardinal full viewers per time crossed its broadcast, cablegram and streaming platforms. Fans streamed much than 23 cardinal minutes of NBCUniversal’s Paris 2024 coverage, led by Peacock, a immense summation implicit the streaming views for the disappointing Tokyo Games.

“This statement with Comcast is groundbreaking due to the fact that it goes acold beyond the accepted media rights statement which we person had for galore years with our valued partner,” IOC President Thomas Bach said successful a statement.

NBC has presented 19 Olympic Games opening with Tokyo successful 1964. It has aired the past 13 editions, much than immoderate different U.S. media company.

Keeping the Olympics connected NBC has agelong been a precedence for Comcast Chairman and CEO Brian Roberts. Comcast besides provides concern products to the IOC arsenic portion of its relation arsenic an Olympics ring-holder.

“It is our honour to proceed to bring the afloat powerfulness of our company’s expertise successful creating and distributing contented that connects with Americans, arsenic good arsenic to statesman to supply adjacent much innovative technological enactment and solutions to the IOC,” Roberts said successful the statement.