Chipotle appoints Fernando Machado as chief brand officer

Chipotle Mexican Grill has appointed Fernando Machado arsenic its caller main marque officer, with the assignment taking effect connected 1 June 2026.

In the caller role, Machado volition oversee planetary selling activities, usher marque absorption and negociate lawsuit engagement initiatives arsenic the institution advances its ‘Recipe for Growth’ strategy, which focuses connected expanding competitiveness.

Chipotle Mexican Grill CEO Scott Boatwright said: “We are thrilled to invited Fernando to Chipotle's enactment team.

"His proven way grounds successful gathering iconic brands, driving category-defining innovation, and starring customer-centric selling strategies positions him to elevate our brand, deepen impermanent loyalty, item the worth of our existent food, and accelerate our semipermanent growth."

Machado spent much than 7 years astatine Restaurant Brands International (RBI), wherever helium was main selling serviceman moving crossed Burger King, Popeyes and Tim Hortons.

Before that, helium spent 18 years astatine Unilever successful aggregate elder enactment positions crossed the group’s user brands.

Machado is presently an operating spouse astatine Garnett Station Partners, a backstage equity institution focusing connected franchise, multi-unit and services-oriented businesses.

Commenting connected the appointment, Machado stated: “Chipotle has built 1 of the astir distinctive and culturally applicable brands successful the industry, and I look guardant to gathering connected that beardown instauration done authentic storytelling, focused merchandise development, and meaningful impermanent experiences.”

In abstracted enactment news, Chipotle Mexican Grill has besides named Arlie Sisson arsenic main integer officer.

Sisson volition study to president, main strategy and exertion serviceman Curt Garner.

As of December 2025, Chipotle Mexican Grill had much than 4,000 restaurants successful France, Germany, the Middle East, the UK and the US.

The edifice concatenation reported a nett income of $330.9m successful Q4 2025, down somewhat from $331.8m a twelvemonth earlier.

"Chipotle appoints Fernando Machado arsenic main marque officer" was primitively created and published by Verdict Food Service, a GlobalData owned brand.

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