Chiefs-Cowboys set NFL regular season game viewing record on Thanksgiving

America feasted connected NFL shot this past Thanksgiving.

Several viewing records were acceptable Thursday, including the most-watched regular play NFL crippled successful history. The CBS telecast of the Dallas Cowboys’ 31-28 triumph implicit the Kansas City Chiefs was watched by 57.2 cardinal viewers, according to Nielsen data.

The fig blew past the 42 cardinal viewers who watched the Cowboys gathering with the New York Giants, the Thanksgiving crippled that aired connected Fox successful 2022.

Fox besides saw a caller precocious for the holiday’s aboriginal crippled betwixt the Detroit Lions and Green Bay Packers. The 31-24 triumph by the Packers successful the NFC North showdown had an mean assemblage of 47.1 cardinal viewers.

Data for NBC’s premier clip game, which featured the instrumentality of backmost Joe Burrow, who led the Cincinnati Bengals to a 32-14 upset triumph implicit the Baltimore Ravens, volition beryllium released this Thursday.

The NFL has benefited from the alteration successful Nielsen’s assemblage measurement methodology, which present includes viewing connected integer devices and net connected televisions. The information besides includes out-of-home viewing, which is peculiarly beardown for unrecorded sports.

Before the Thanksgiving weekend, NFL telecasts were averaging 17.7 cardinal viewers, up 6% from past twelvemonth and the highest level since 2015. “Thursday Night Football,” which is streamed connected Prime Video, is averaging 14.85 million, a 12% increase.

From a comparative spot standpoint, the NFL is dominant. Since the commencement of the existent season, NFL programs relationship for 48 of the 50 astir watched TV programs, according to Nielsen.

The beardown show helps physique the lawsuit for the NFL to reopen its media rights woody with the networks and streaming platforms carrying its games.

The league has an enactment to opt retired of the existent 11-year woody aft the 2029-30 season. NFL Commissioner Roger Goodell has expressed an involvement successful renegotiating sooner.

The declaration presently pays the league $111 cardinal implicit its term.