Caleb Williams lands Madden NFL 27 cover, but infamous curse looms over pivotal third season

Caleb Williams volition grace the screen of this year's variation of the Madden NFL video game.

"Madden NFL 27" volition person a photograph of what's go the signature play for the Chicago Bears quarterback: a chaotic leap throw.

The photograph of Williams mimics his singular fourth-and-8 walk to Rome Odunze against the Green Bay Packers successful the NFC Wild Card circular that helped the Bears unafraid the victory.

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Caleb Williams of the Chicago Bears throws a walk against the Green Bay Packers during the NFC Wild Card Playoff crippled astatine Soldier Field successful Chicago, Illinois, connected Jan. 10, 2026. (Patrick McDermott/Getty Images)

Williams is the archetypal Bears subordinate to look connected the cover.

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"When I received the telephone from Madden, it was similar my puerility imagination was coming true. Being connected the screen of 'Madden NFL 27' is simply a full-circle moment," Williams said, via ESPN.

"I grew up playing Madden and imagining what it would beryllium similar to beryllium portion of the game. I cognize fans are going to emotion what's caller successful this year's game, and I'm looking guardant to getting my standing up to a 99 by the extremity of the season."

"Caleb Williams is what a existent look of the franchise looks similar -- the culmination of galore moments successful the Chicago Bears' unthinkable past that has led them to their electric, generational quarterback," said Evan Dexter, EA Sports' vice president of franchise strategy and marketing. "Madden NFL 27 aims to enactment much of those captious moments and cardinal absorption decisions, with meaningful consequences that echo crossed the NFL, successful the hands of our players truthful that they tin physique a league that's genuinely their own. Just similar Caleb, the aboriginal of shot successful 'Madden NFL 27' is thrilling and much dynamic than ever before."

Chicago Bears' Caleb Williams celebrates aft an NFL wild-card playoff crippled against the Green Bay Packers successful Chicago connected Jan. 10, 2026. (Erin Hooley/AP)

The 2024 archetypal wide prime is entering a pivotal 3rd play aft starting to unrecorded up to his draught banal past season, truthful surely Bears fans would similar their backmost to debar the "Madden Curse."

Earlier successful the 21st century, screen athletes for the crippled often had tumultuous seasons instantly after. Dante Culpepper (2001), Donovan McNabb (2006), Shaun Alexander (2007) and Vince Young (2008) are immoderate of the astir notable examples.

The curse has been lifted successful astir caller years, but successful 2024, erstwhile Christian McCaffrey graced the cover, helium played successful conscionable 4 games. Saquon Barkley was connected the screen past twelvemonth aft posting a 2,000-yard play successful his Super Bowl campaign, but helium took a measurement backward arsenic well.

Williams is inactive looking to go the archetypal Bears backmost to propulsion for 4,000 yards, but his 3,942 yards past twelvemonth were the astir successful franchise history. He threw 27 touchdowns against conscionable 7 interceptions portion besides moving for 3 much scores.

Chicago Bears' Caleb Williams runs distant from Green Bay Packers' Lukas van Ness during the 2nd fractional of an NFL crippled successful Chicago connected Dec. 20, 2025. (Nam Huh/AP)

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The crippled volition beryllium released connected Aug. 13.

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