Broadcaster Tim Brando suggests sports fans get confused where to watch games as streaming takes over

As the NFL continues to grow its reach, much media companies are looking for their portion of the TV rights pie. 

But arsenic the media rights woody presently sits, determination is already a demographic of fans who presumption it each arsenic excessively much. And fans whitethorn person to fig retired however to entree adjacent much platforms, with the league expected to rip up its existent paperwork for a much lucrative media rights deal, wherever further media partners could get involved. 

Tim Brando, the longtime sports broadcaster who presently works with FOX Sports, believes determination are Americans who don’t similar wherever the NFL, and sports leagues successful general, are headed with the usage of truthful galore platforms. 

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NFL Commissioner Roger Goodell speaks during his authorities of the NFL quality league up of the Super Bowl LX shot crippled betwixt the Seattle Seahawks and the New England Patriots successful San Jose, California, connected Feb. 2, 2026. (AP Photo/Matt York)

"I’m present to archer you, a batch of America isn’t acceptable for it and doesn’t similar it," Brando said connected "Don’t @ Me with Dan Dakich."

The NFL’s existent primetime crippled slots see Netflix, ESPN, Peacock ("Sunday Night Football," which besides airs connected NBC) and Amazon Prime Video ("Thursday Night Football"). If different players get involved, consumers volition person different level to support way of, not to notation the outgo of different subscription connected apical of however other they devour the league’s games each year. 

Brando explained to Dakich however helium feels from a March Madness standpoint. 

EX-NFL STAR SHAWNE MERRIMAN ADVOCATING FOR PLAYERS TO GET PAID MORE WHEN TV RIGHTS DEALS EXPLODE

"A batch of radical that are not conscionable our age, but radical who are a small younger were searching trying to find Big East Tournament games and they couldn’t get it," helium explained, pointing to however determination was a demographic that didn’t cognize wherever to entree tourney games since they were nary longer connected FOX. "They were connected Peacock, OK? 

Fox assemblage hoops announcer Tim Brando connected aerial earlier during a assemblage hoops crippled betwixt the St. John's Red Storm and the Providence Friars connected March 20, 2024 successful Providence, Rhode Island. (Mitchell Layton/Getty Images)

"The regular over-air networks similar CBS, FOX, NBC implicit the air, and ABC – we’ve spent a batch of wealth and you’re not getting the gross streams that you get from an Amazon, from an Apple, from a Netflix, or, successful cable, you’re not getting what evidently ESPN each those years got successful overcharging everyone to get the games connected ESPN. Those networks, if you’re successful over-the-air, bequest networks, it’s costing truthful overmuch that present streaming is opening to instrumentality over. 

"In doing so, radical successful our generation, and I’d accidental adjacent down into the 50s and aboriginal 40s, radical are like, "Where’s the game? I can’t find the game.’"

The FCC said past period it would question nationalist remark astir the ongoing displacement of unrecorded sports from broadcast channels to streaming services, which includes the different large sports leagues successful the state similar the NBA, MLB and more. For the NFL specifically, to drawback each ounce of enactment passim the 2025 season, fans had to wage astatine slightest $575, with immoderate spending astir $800. 

Fox sports play by play announcer Tim Brando earlier the crippled betwixt the Seton Hall Pirates and the Iowa Hawkeyes astatine Prudential Center connected Nov. 16, 2022 successful Newark, NJ. (Porter Binks/Getty Images)

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The terms tag whitethorn summation sooner than later, too, if the NFL figures retired a caller media rights woody that is apt to beryllium much than its astir $10 cardinal per twelvemonth successful revenue. 

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