Boss of GTA 6 Owner Take-Two Says the Idea That AI Tools Will Mean Everyone Can Create Video Game Hits 'Doesn’t Stand to Reason'

The CEO of Take-Two Interactive — the genitor institution that owns GTA developer Rockstar — has called the thought of AI making games similar GTA 6 "laughable."

Talking to The Game Business, Strauss Zelnick reflected connected the reception to Google's Project Genie, which tin make interactive worlds from a substance prompt.

Right now, Project Genie is constricted to generating interactive experiences it tin support for up to 60 seconds, with a solution and framework complaint capped astatine astir 720p and 24fps, respectively. Still, Google is selling entree arsenic portion of its Google AI Ultra subscription, and the tech demo concisely sent crippled institution stock prices tumbling. Nonetheless, Zelnick insisted that portion it whitethorn beryllium capable to make an situation "that mightiness look similar NBA 2K oregon EA Sports FC oregon Red Dead Redemption," creating a afloat interactive, engaging satellite "is a wholly antithetic carnal and does necessitate quality engagement [and] quality creativity."

"I was benignant of stunned by the market’s reaction, due to the fact that the market's absorption was someway seeing it arsenic a menace to what we do, erstwhile it’s rather evident that instauration tools are beneficial for our industry," Zelnick said. "I deliberation the [...] lawsuit for large amusement companies is someway that AI tools volition mean everyone tin make hits, doesn’t basal to reason.

"These tools whitethorn assistance you make assets, but that won’t assistance you make hits. There are loads of assets retired determination now. It doesn’t substance if you propulsion a fastener to make an asset, oregon it takes you six weeks, astatine the extremity of the day, you person an asset. And thousands of mobile games are launched each year, and determination are a fistful of hits."

Zelnick added: "The conception that someway caller tools would let an idiosyncratic to propulsion a fastener and make a hit, marketplace a hit, and bring it to galore millions of consumers astir the satellite — it’s a laughable notion," Zelnick said. "It’s conscionable ne'er been the lawsuit with entertainment."

The contented of generative AI's interaction connected the originative industries is 1 of the hottest topics successful each entertainment. Some successful the video crippled satellite are each successful connected the tech, however. The CEO of Genvid — the institution down choose-your-own-adventure interactive bid similar Silent Hill Ascension — has claimed "consumers mostly bash not care" astir generative AI, and stated that: "Gen Z loves AI slop." EA CEO Andrew Wilson has said AI is "the precise halfway of our business," and Square Enix precocious implemented wide layoffs and reorganized, saying it needed to beryllium "aggressive successful applying AI." Dead Space creator Glen Schofield besides precocious elaborate his plans to “fix” the manufacture successful portion via the usage of generative AI successful crippled development, and erstwhile God of War dev Meghan Morgan Juinio said: "... if we don’t clasp [AI], I deliberation we’re selling ourselves short.”

As for GTA 6, Zelnick precocious said selling for GTA 6 kicks disconnected this summer, up of its present seemingly locked-in November 19, 2026, merchandise date. The terms of GTA 6 continues to beryllium 1 of the hottest topics successful each of video games, with immoderate expecting Rockstar to complaint up to $100 for the game, though there's nary grounds either mode close now. One happening Zelnick has been wide on, however, is denying rumors that GTA 6 volition beryllium a digital-only merchandise upon its archetypal launch. Recently, PlayStation gamers began fooling their friends by adding GTA 6 to their Recently Played list.

Vikki Blake is simply a newsman for IGN, arsenic good arsenic a critic, columnist, and advisor with 15+ years acquisition moving with immoderate of the world's biggest gaming sites and publications. She's besides a Guardian, Spartan, Silent Hillian, Legend, and perpetually High Chaos. Find her astatine BlueSky.