Barclays upgrades Wayfair on expected market share gains in 2026

3 days ago 7

TipRanks

Thu, January 8, 2026 astatine 6:47 AM CST 1 min read

Barclays expert Seth Sigman upgraded Wayfair (W) to Overweight from Equal Weight with a price target of $123, up from $104. The company’s marketplace stock accelerated successful 2025 and should proceed successful 2026, the expert tells investors successful a probe note. The steadfast sees the gains being driven by Wayfair’s exertion “replatforming” arsenic good arsenic loyalty initiatives and selling changes. Wayfair’s vulnerability to mediate income consumers positions it to payment from taxation refunds this year, adds Barclays.

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Wayfair upgraded to Overweight from Equal Weight astatine Barclays
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