AT&T adds more wireless subscribers than expected as bundling pays off

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Reuters

Wed, April 22, 2026 astatine 5:31 AM CDT 1 min read

April 22 (Reuters) - AT&T gained much wireless subscribers than expected successful the archetypal quarter, benefiting from customers opting for ‌the telecom provider's packages bundling wireless and high-speed fibre ‌services.

In a highly competitory market, web providers person extended instrumentality subsidies, added program discounts and accrued investments successful web infrastructure to pull and clasp customers.

About 42% of AT&T households that usage location net services besides opted for wireless plans - a convergence dynamic that analysts had flagged arsenic a ‌key differentiator.

AT&T, similar rival ⁠T-Mobile, extended instrumentality subsidies into the archetypal 4th for Apple's latest iPhone models arsenic carriers competed aggressively ⁠to lure customers with lucrative offers.

The institution said connected Wednesday it added 294,000 nett monthly bill-paying wireless telephone subscribers successful the archetypal quarter, compared with additions of 272,000 expected by analysts polled by FactSet.

AT&T raised ‌prices connected its lowest and highest wireless tiers to propulsion customers toward mid-range plans and assistance mean gross per user, portion easing marketplace fears of a terms war.

Analysts accidental the determination is aimed astatine nudging customers up the pricing curve alternatively than cutting prices ‌to pursuit growth.

Total gross for the quarter grew astir 3% to $31.5 billion, compared with estimates of $31.25 billion, according to information compiled by LSEG.

Starting this quarter, ‌AT&T is reorganizing its concern segments to item its core maturation areas.

The caller precocious connectivity segment, covering home 5G and fibre services, reported astir 5% maturation successful gross thanks to higher wireless ‌device income volumes and interaction from the acquired wide markets fibre concern from Lumen.

(Reporting by Harshita Mary Varghese in Bengaluru; Editing by Anil D'Silva)

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