Apple shakes up AI executive ranks in bid to turn around Siri, Bloomberg News reports

Reuters

Thu, Mar 20, 2025, 9:50 AM 1 min read

(Reuters) - Apple is shaking up its enforcement ranks to get its AI efforts backmost connected way aft months of delays, Bloomberg News reported connected Thursday citing radical acquainted with the situation.

Some AI improvements to dependable adjunct Siri volition beryllium delayed until 2026, Apple had said earlier this period without giving immoderate crushed for the delays.

Mike Rockwell, vice president successful complaint of the Vision Products Group, volition present beryllium successful complaint of the iPhone maker's Siri virtual adjunct arsenic CEO Tim Cook has mislaid assurance successful AI caput John Giannandrea's quality to execute connected merchandise development, the study said.

Rockwell, known arsenic the encephalon down Apple's Vision Pro headset, volition study to bundle main Craig Federighi, removing Siri wholly from Giannandrea's command, according to Bloomberg.

Paul Meade, an enforcement who has tally hardware engineering for the Vision Pro nether Rockwell, volition instrumentality implicit VPG, the study added.

Apple did not instantly respond to a Reuters petition for remark connected the report.

Last year, Apple announced a scope of AI-driven features called Apple Intelligence that included caller capabilities specified arsenic rewriting emails and summarizing a cluttered inbox.

(Reporting by Juby Babu successful Mexico City; Editing by Krishna Chandra Eluri)