Amazon Raises Prices for Ad-Free Streaming Tier, Rebrands It Prime Video Ultra

Amazon is raising prices for Prime Video’s ad-free tier, which is besides being rebranded arsenic Prime Video Ultra effectual April 10, 2026.

According to The Hollywood Reporter, Amazon is raising the terms to subscribe to ad-free streaming contented from $2.99 per period to $4.99.

“Prime Video Ultra subscribers volition get exclusive entree to 4K/UHD streaming, the quality to person 5 concurrent streams (up from three), and up to 100 downloads (up from 25),” THR reports.

“Amazon volition besides beryllium upping the fig of downloads connected the modular Prime Video program to 50, and the fig of concurrent streams to 4.”

Get a implicit tally down of what Prime Video presently offers its subscribers here, and besides beryllium definite to cheque retired the champion streaming bundles to harvester streaming services.

Prime Video precocious launched the caller Guy Ritchie bid Young Sherlock. We gave the archetypal play an 7/10 successful our Young Sherlock review, calling the amusement “harmless amusive with a clever rotation connected ‘Napoleon of Crime’ James Moriarty.”

“The ‘eight-hour movie’ facet of this play is regrettable, and Sherlock himself often gets mislaid successful the shuffle of what's fundamentally an ensemble adventure, but Young Sherlock has bully chemistry, energy, and synergy.”

Prime Video is besides presently successful accumulation connected a live-action streaming bid adaptation of God of War, the archetypal look astatine which has proven divisive.