Amazon (AMZN) Intends to Revive Smartphones over Ten Years after the Fire Phone’s Failure

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Fatima Gulzar

Tue, March 31, 2026 astatine 12:39 PM CDT 2 min read

Amazon.com Inc. (NASDAQ:AMZN) is 1 of the

Goldman Sachs AI Stocks: Top 12 Stocks to Buy. On March 20, 2026, Reuters reported that Amazon.com Inc. (NASDAQ:AMZN) is moving connected a caller smartphone task codenamed “Transformer,” marking its comeback to the manufacture much than a decennary aft discontinuing the Fire Phone. The instrumentality seeks to usage artificial quality and Alexa to supply personalized services specified arsenic shopping, streaming, and nutrient ordering. The task is inactive successful improvement wrong the company’s devices unit, led by the ZeroOne division, and could beryllium canceled owed to strategical oregon budgetary factors. The corp has not revealed pricing, a schedule, oregon projected income.

The Transformer task focuses connected AI-powered features that perchance lessen reliance connected accepted app stores. The corp is looking astatine some a mean smartphone and a reduced instrumentality influenced by minimalist designs. Alexa volition beryllium a halfway constituent that enables voice-driven interaction. The steadfast has not obtained wireless bearer partnerships. Amazon.com Inc. (NASDAQ:AMZN) plans to employment AI to summation regular idiosyncratic engagement portion competing with existing smartphone manufacturers.

Amazon (AMZN) Intends to Revive Smartphones implicit Ten Years aft the Fire Phone's Failure

Amazon.com Inc. (NASDAQ:AMZN) operates crossed e-commerce, integer content, advertising, and unreality computing. Its online and offline stores connection some in-house and third-party products, portion its Amazon Web Services (AWS) part runs 1 of the world’s largest information halfway networks.

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