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Jan 15 (Reuters) - AI video procreation startup Higgsfield raised $80 cardinal successful caller funding, valuing the institution astatine implicit $1.3 billion, it told Reuters, arsenic investors unreserved to make the assemblage amid booming request for the caller technology.
The Series A extension circular included the information of Accel, GFT Ventures and Menlo Ventures. The San Francisco-based institution said it has reached $200 cardinal successful annualized gross tally rate, a projection of aboriginal revenue.
The woody points to capitalist involvement successful AI companies that physique applications for circumstantial industries connected apical of foundational models. Rather than competing with OpenAI and Google, Higgsfield integrates third-party models into its platform.
"We minimize the accumulation taxation truthful that, eventually, amended stories and amended ideas win," Alex Mashrabov, Higgsfield's CEO said successful an interview.
A GENERATIVE AI VIDEO BOOM
The contention successful AI video generation is intensifying, with well-funded labs focused connected gathering almighty instauration models portion a increasing fig of startups, including Runway and Synthesia, people applications for filmmakers, advertisers and endeavor clients.
The involvement has besides fixed rise to AI-native societal media platforms similar OpenAI’s Sora.
Higgsfield focuses connected post-training models and builds a proprietary alleged “reasoning engine” to concatenation aggregate AI systems together, helping support consistency of AI-generated characters and branding successful selling videos, Mashrabov said.
Founded successful 2023, Higgsfield launched its browser-based merchandise successful March 2025, allowing users to tally end-to-end workflows wrong a azygous system. Social media marketers relationship for astir 85% of the platform's usage.
Jeff Herbst, managing spouse astatine GFT Ventures and a Higgsfield committee member, said request for AI-generated contented from societal media marketers represents a market perchance larger than Hollywood. Higgsfield's accelerated maturation was a large crushed GFT invested successful it, helium added.
"They had scaled to astir $10 cardinal successful ARR from zero successful a substance of weeks, and we’d ne'er seen thing similar it,” helium said.
Higgsfield volition usage the caller superior to enactment its propulsion into endeavor sales, an planetary expansion and further probe and development, Mashrabov said. It besides plans to turn its workforce from astir 70 employees to astir 300 by the extremity of the year.
(Reporting by Krystal Hu successful San Francisco; Editing by Joe Bavier)
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