1 Stock I'd Buy Before JMIA in 2026

• For galore investors successful the U.S., Jumia is the default banal for accessing Africa.

• It's not the lone mode for marketplace participants to capitalize connected user discretionary spending connected that continent.

• Another promising institution operates successful an manufacture acquainted to scores of investors successful this country.

• 10 stocks we similar amended than Super Group (SGHC) ›

Investors' affinity for Jumia Technologies (NYSE: JMIA) is understandable. Described arsenic the Amazon of Africa, Jumia does person story stock potential.

It's besides got a batch of the hallmarks retail investors crave, including vulnerability to a high-growth manufacture (e-commerce), an accommodative stock terms ($14.17 arsenic of Jan. 6), and a debased market capitalization ($1.07 cardinal arsenic of Jan. 6).

Jumia is arguably 1 of the fewer stocks with ties to Africa with which the bulk of U.S. investors whitethorn beryllium familiar. Yet determination are different compelling ways to pat the continent's enticing user spending story. In fact, 1 whitethorn beryllium to beryllium a ace stake to make.

Perhaps lone the astir dedicated followers of sin stocks person heard of Super Group (NYSE: SGHC), but that debased illustration belies awesome results. Up much than 94% implicit the past year, the sportsbook relation was 1 of 2025's best-performing betting stocks.

Super Group isn't arsenic Africa-centric arsenic Jumia, but the gaming institution is simply a credible mode to pat into rising user spending connected the continent. Since 2021, Super Group's Africa gross has tripled to 40% of the company's full today. The bulk of that tally is sourced from South Africa, which is the continent's largest economy.

Still, Super Group is good known successful the region, arsenic highlighted by the information that it ranks among the apical 3 net casino and sportsbook operators successful the 8 African nations wherever it offers those services.

The company's different superior markets are Canada and Europe. It abandoned U.S. sports wagering operations successful 2024, portion besides pulling the plug connected its U.S. iGaming concern past year. Like some competitors, Super Group has nary U.S. exposure, and that's not a atrocious thing, due to the fact that the institution antecedently acknowledged that pathways to profitability successful this state were complex.

Africa is simply a antithetic story. In the 3rd quarter, Super Group's net casino gross determination surged 37%. As for the company's sportsbook illustration connected the continent, the semipermanent outlook is charismatic due to the fact that young, upwardly mobile Africans are embracing social media, which is stoking accrued involvement and information successful sports betting.