Gen Z men are eating ‘boy kibble.’ These ground-beef recipes are a step up.

We’re conscionable a fewer months into 2026, and the reign of high-protein meals connected societal media carries on. In the summertime of 2025, Washington Post unit writer Emily Heil afloat leaned into the craze, spending an full time sampling the assorted kinds of protein-packed products that person emerged to conscionable the moment, including popcorn, pasta and adjacent water. Now, there’s a caller protein-maxxing inclination that has go peculiarly fashionable with Gen Z men, and it’s inspired by … canine food.